Au Revoir Nau

As of last week, Portland-based Nau closed it’s doors. This company, staffed by heavy hitters from the apparel industry, aimed to build sustainability into their business of manufacturing and retailing low-key, fashion-conscious apparel for the active/outdoor life. They donated a part of every sale to good causes, and just opened a couple mores stores (including […]

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Nau

As of last week, Portland-based Nau closed it’s doors. This company, staffed by heavy hitters from the apparel industry, aimed to build sustainability into their business of manufacturing and retailing low-key, fashion-conscious apparel for the active/outdoor life. They donated a part of every sale to good causes, and just opened a couple mores stores (including one in SF) with one scheduled to open on NW 23rd in the coming months. The shutdown was abrupt. And we’re more than a little annoyed that news coverage seems to be blaming the close on Nau attempting to do well by doing good. Nau of course points to the tough economy.

The only real silver lining is that you can get a pair of organic cotton jeans (and they just introduced this denim) for only $69 because their selling off remaining inventory (outerwear, layering pieces, for men and women) at 50% off on their website.

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3 Comments

  1. Heidi Carlson added this comment on 6 May 2008 | Permalink

    I was really bummed to hear about Nau. I always admire when people start businesses with goals other than just pure profit. They were trying to blaze a new trail in fashion retail which is how change occurs in this f***ed up world and industry. I hope this doesn’t discourage other businesses from doing the right thing in supporting the environment and workers rights.

  2. admin added this comment on 8 May 2008 | Permalink

    Well, I was just really surprised. I had just talked to members of the team who were not only optimistic, but excited that they were exceeding some of their goals. Overall, I think this will be seen as an aberration rather than an indictment of pursuing sustainable and ethical business practices. - Lisa

  3. Eli! added this comment on 9 May 2008 | Permalink

    I appreciate what they tried to do and their ethic.

    Their clothes on the other hand? I’m not sure Portland needs more places to get drab, functional clothes that you can wear on a hike.

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