Debrief: Portland Fashion Week Night One…The Dress

NaturevsFuture. photo: Minh Tran
If any of us had any doubts about the location for Portland Fashion Week (like where it was, for example, especially when we made wrong turn and ended up at the Overlook thinking, we’re supposed to be down there somewhere, but how do we get there?), they were erased just past the […]

NaturevsFuture
NaturevsFuture. photo: Minh Tran

If any of us had any doubts about the location for Portland Fashion Week (like where it was, for example, especially when we made wrong turn and ended up at the Overlook thinking, we’re supposed to be down there somewhere, but how do we get there?), they were erased just past the guard booth as we entered the shipyard. It’s a shipyard! It’s a forest of cranes lit golden against the dark sky, monstrous warehouses and ships lurking off to the side. For those who have few occasions to head out to Portland’s connection to the oceangoing world of commerce, its a weird wonderland.

Sofada
Sofada. photo: Minh Tran

A healthy crowd made its way out to night one of Portland Fashion Week last night, many of whom came quite early not knowing when the show actually started. The shows start at 8 (-ish) for the record.

The bookends of the show were New York’s NaturevsFuture and Portland’s Sofada, offering two distinct choices for spring dressing, a deconstructed, chic, downtown collection, and a socialite-at-the-Hamptons collection of print cotton dresses (and pants, shorts…).

NaturevsFuture
NaturevsFuture. photo: Minh Tran

NaturevsFuture
NaturevsFuture. photo: Minh Tran

We love the self-conscious off-kilterness of NaturevsFuture: diagonal seams and closures on shirtdresses and assymetrical hems, little details like the banded cap-sleeves and button-grouping. It’s a super smart look that’s brilliantly lowercase. The strongest group was neutral colored light cotton and linen shirtdresses, shifts, and empire waists, a couple with the assymetric hems of bright underskirts peeking out from beneath. There were jersey dresses with diagonally seamed bodices and decorative shirring flourishes (also some nifty short pants shirred partway up the back of the leg). The best dress of the night was NaturevsFuture’s little black dress diagonally slashed.

NaturevsFuture
NaturevsFuture. photo: Minh Tran

Oddly, even NaturevsFuture showed a couple of shiny looks that presaged the un-springlike thread of shininess—silk taffetas, (and the like) that spoke more of holiday parties than spring in the park—that we saw throughout the evening.

Saffrona
Saffrona. photo: Minh Tran

mewv’s designer Sarabeth Chambers showed a collection of painted-on jersey tube and tank dresses, the most interesting of which was a floorlength tank that unlike its sister dresses had a little breathing room (at least at the hem). For her Saffrona line of occasion dresses, Chambers mainly cut sari fabric into party dresses sometimes wholesale, and sometimes as minor element like an underskirt showing two or three inches of its ornate hem. Rivaling NaturevsFuture’s LBD for showstopper (of a different flavor, admittedly) was her floorlength white halter dress with its full skirt and sashed waist.

amai unmei
amai unmei. photo: Minh Tran

amai unmei also turned to a vibrant Indian subcontinental palette for occasion dresses, gold, orange chiffon, shiny silks. And while her fit and flare coats in raw silk pastels with oversized peter pan collars and wide swingy sleeves almost felt as though they were from a different collection, they were among the more talked-about (read wearable yet fun for non-model-sized women) garments of the evening.

Olivia Luca
Olivia Luca. photo: Minh Tran

The best bit about seeing wedding dress after wedding dress coming down the runway for Olivia Luca’s segment of the show was seeing her exquisite fabric’s up close, the hemp silk with its sheen yes, but also a bit of woven texture, is especially modern alternative to the standard charmeuse, say. The wedding dress appeals to only a certain few in active dress search mode (and the future brides), but Olivia Luca made a strong case for the modern, unfussy (and primarily unembellished but for some lace details) wedding gown.

Sofada
Sofada. photo: Minh Tran
Sofada
Sofada. photo: Minh Tran

Alice Dobson for Sofada sent out a trademark light, pretty collection of clothes most of which truly brought a sense of spring-is-in-the-air to the runway with their floral palette, airy shapes and cotton prints (our favorite were short shirt dresses, one swingy in red and white) The extraordinary range of pieces that she offers is overwhelming in the context of the shows we’re used to in Portland, with a dozen or two pieces being standard. She hits every base from a sexy low-slung caramel trouser (delicious) to sweet blouses, short shorts to almost dowdy-length skirts, and new-to-our-eyes sensational knit tops, vests, and great off-the-shoulder ribbed sweaters. And that’s not the half of it. These are wardrobe builders, classics, for a certain feminine sensibility.

Note: Sidlab’s hair was perfect for night one: pretty, not overwhelming-fashion show hair with slightly undone pinned up-do’s (messy enough not to be too fussy), languid curls.

–Radon

Tags: , , , , , , , , ,

6 Comments

  1. Victoria E added this comment on 20 October 2007 | Permalink

    I am so bummed that I don’t get to be there (both Aysia of Greenloop and I fell ill) - I’m already planning to hit up next years show for sure … no ifs ands or buts!

  2. Candice C. added this comment on 26 October 2007 | Permalink

    There were some good designs, but it was a dog of a show! Word I heard from a others I know who went were the same as mine that the location was terrible and the production value was poor. It’s a shame that Portland has some talented designers but not an adequate show forum locally to respectfully display their wares in style. Portland Fashion Week is nothing like LA or NY Fashion weeks, but anyone who’s been to either of those events will know Portland’s version is similar in name only.

  3. admin added this comment on 26 October 2007 | Permalink

    Candice, we couldn’t disagree with you more. First up, as skeptical as we were, we ended up loving the location (cranes!), where’s your sense of adventure? We went every night.

    The production was very good, virtually seamless sound, light, staging. Portland Fashion Week shouldn’t be like NY fashion week…and it sure as hell shouldn’t be like LA anything. It needs to be its own thing, not inferior, different. We went for the clothes, saw them presented well, (by all by one or two models throughout the week), saw almost everyone we knew in fashion in Portland, and at the end of the day felt like PFW did right by Portland’s fashion community.

  4. Candice C. added this comment on 29 October 2007 | Permalink

    “We”? Who are “we”? Do you speak for yourself? If for others, who?

    I agree, PFW should’ve been different, not inferior. But in trying to be different without quality production you get an inferior production, and PFW week was inferior. I don’t buy for a second the warehouse idea was chosen to make some quasi-artistic statement, but rather to lower overhead cost to the promoters and make more money. Care to think how much money the promoters made? If they were in it for fashion’s sake, the ticket prices would’ve of been more reasonable and the efforts to provide a better venue, more serious. The beginning of the shows reeked of poor planning, poor seating, etc., so haste was definately in play and anyone who can’t see that this was the result of late term changes in the planning process is fooling themselves. It was great to see Portland’s fashion community together, but not at the expense of the those attending and the designers who deserve better.

  5. admin added this comment on 30 October 2007 | Permalink

    Here, Candice, we refers to the ultra team, the many writers and photographers who worked to bring you stories like the one above. I can also include many other media professionals with whom we (see above) spoke during the week.

    I would “care to think about how much money the promoters made.” I very much hope that they did make some money. Because if this can’t make money, it won’t happen. I do know that before a ticket was sold the men who organized it, the advisory committee, and dozens of volunteers put hundreds of hours of time into making this happen. Asking them to do it year after year for nothing is not sustainable.

    As you are interested in comparisons, please consider that Fashion Weeks in other cities are not altruistic enterprises but moneymaking ventures. The PFW organizers charged designers very little (comparably) to be a part of PFW. Many of us also thought ticket prices were high, but we want to see PFW continue. When PFW can get more corporate sponsorship the ticket price could change (we hope).

    Also while comparing, consider that a restaurant reviewer would never review a restaurant on opening night, nor would the reviewer base his review on a single visit.

  6. Candice C. added this comment on 30 October 2007 | Permalink

    This is NOT the first year for PFW so the analogy of reviewing a restaurant on an opening night is not applicable. PFW IS a moneymaking venture, altruism took a back seat especially to the fans of fashion. And of course the person or people who put the shows together don’t get paid until the tickets are sold just like any other promotional event unless the organizers are talented enough to secure good sponsors. The payoff comes after the planning and hard work in the life of most all promoters in any endeavor! Why would it be different in this instance? I think you missed the business model being used here: bring in a lot of designers at no or little cost to them to bring in the public to buy overpriced tickets and alcohol over an extended series of showings. It’s no secret and it was obvious. And as far as the organizers getting corporate sponsorship, you must know that sponsors will eagerly give money to associate themselves with anything that gets their name, message or image out to the public and makes them look good (unless your talking the we-will-sponsor-anything industries like energy drinks, beer, cigarettes and most hard alcohol producers again). And if the organizers can’t secure those selective sponsors with the big bucks, it only leaves two options to consider and those are that the show itself is not viewed favorably by potential big money sponsors who are very careful to choose where they put their advertising dollars, or, the organizers are not going after the right sponsors or doing so in the right way. Both are problems.

    I worked for over 15 years in marketing in the fashion and foreign trade industries, made a successful business at it and am now semi-retired by my hard work. I appreciate you and your “teams” enthusiasm, but the hype and ego-stroking that is simply part of the fashion scene (and an important part of it in many ways) often gets in the way of looking at things objectively.

    Thanks for your comments though and I wish you the best!

POST A COMMENT

Your email is never published nor shared. Required fields are marked *

*
*

ULTRA


the ultra fresh newsletter delivers a weekly dose of PDX fashion, design, culture to your inbox.

or go here to get on the list

CLICK

TAG CLOUD